The name of the brand is in two different languages. We thought it would be interesting to explore the use of two different scripts in the logo as well.
We decided to go with the second option, as it would be interesting, to interchange the language and script.
For the next step, we worked on stylizing the unit. We narrowed down on the English typeface and created the Devnagri type to make the words work as unit.
Initial Sketch of Devnagri Script
Inital Work on the Logo Lock up
Matching the form of the Latin Script
Matching the weight of the Latin Script
Refining the lock up