Quaint French cafés serving you a slice of life, with art on your plates as well as the walls around you.

With this scenario in mind, and keeping with the client brief of having a 'Subtly French' influence on the design, we created 'Art On Milk.'

The concept is an abstract representation of the strawberries when blended with milk. Using watercolours and the strawberry form, the packaging is overall strikingly white, to further highlight the 100% fresh milk used in YoPlait.

III strawberry shades

Endearingly pink and striking, this packaging stands out when placed amidst shelves that were before this crowded with confusing imagery and loud graphics.

For this packaging, we used bold typography, focusing on the product features and using a colour that will be signature to the brand and the highlight ingredient.

IV parisian affair

Yoplait's tryst with French sensibilities takes a beautifully Parisian turn with this elegant and minimal design. Mainly white, with subtle hints of pink and strawberry imagery - we love how this packaging evokes memories of all things beautiful and French.

The overall white packaging imagery focuses on the creamy rich texture of the yogurt, married with freshly hand-picked and ripe strawberries.

Yoplait's tryst with French sensibilities takes a beautifully Parisian turn with this elegant and minimal design. Mainly white, with subtle hints of pink and strawberry imagery - we love how this packaging evokes memories of all things beautiful and French.

The overall white packaging imagery focuses on the creamy rich texture of the yogurt, married with freshly hand-picked and ripe strawberries.

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